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Bob Scott reporting in his weekly insights column on the launch of Tour de Force’s channel program.

Tour de Force, which markets a variety of non-financial software products, has launched a channel program. The effort is being managed by channel sales director Ken Ledyard, a veteran of Sage and Dynamics reseller Socius. Tour de Force sells CRM and business intelligence software. Ledyard, who was hired in January, says the company has integration with more than 40 ERP products. The program launched officially this month, but there were some early birds in a pilot, including Earnest & Associates of Glen Burnie, Md. Founded in 2001 by CEO Matt Hartman, the software company is headquartered in Findlay, Ohio, the legendary home of Solomon Software. The new program has Preferred, Authorized, Industry and Affiliate partners, along with Referral Partners, who do what the name suggests. Affiliates do business outside the United States. Preferred organizations are full-fledged resellers while Authorized firms offer core functions “while leveraging additional resources direct from Tour de Force, Inc.” the company says on its website. Industry Partners target verticals by configuring the software for various businesses. Ledyard spent slightly more than 12 years at Microsoft and  was a partner account manager. He then joined Dublin, Ohio-based Socius where he was director of marketing from July 2010 through January 2014. Until August last year, he served as the VAR’s director of strategic alliances and his duties included sales and marketing for the firm’s Dynamics Master VAR program.