Salesforce Positioned in Gartner’s Leaders Quadrant in the 2016 Magic Quadrant for Sales Force Automation for 10th Consecutive Year

Salesforce is named a Leader for SFA based on completeness of vision and ability to execute for its Sales Cloud Lightning solution

Salesforce [NYSE: CRM], the Customer Success Platform and world’s #1 CRM company, today announced that for the 10th consecutive year, Salesforce has been positioned by Gartner, Inc. as a Leader in the August 2016 Magic Quadrant for Sales Force Automation (SFA).

“Salesforce has been a Leader in the Gartner Magic Quadrant for SFA for a decade now, we feel reinforcing our commitment to our customers,” said Adam Blitzer, executive vice president of Sales Cloud, Salesforce. “We have delivered innovation to some of the largest sales teams in the world including Accenture, American Red Cross, Twitter, Vodafone and more. This past year has been especially exciting with Salesforce Lightning, which continues to be a game changer for companies looking to connect with customers in a whole new way.”

Gartner defines SFA as applications that “automate the sales activities, processes, and administrative responsibilities for an organization’s sales professionals. Core capabilities include account, contact and opportunity management, pipeline management, and sales forecasting. Additional (noncore) capabilities that are often a part of SFA offerings include lead management, content management, guided selling, quote management, territory management, partner relationship management (PRM) and analytics.”

Salesforce’s Sales Cloud Lightning is the world’s #1 sales application. With Sales Cloud Lightning, sales reps can sell faster, sell smarter, and sell the way they want all the way from lead to cash.