By: Linda Rosencrance
InsideSales.com, which offers the AI-powered predictive sales acceleration platform Playbook, has announced the close of a $50 million growth equity round. This round is led by returning investors Polaris Partners and Microsoft, and brings the company’s total venture capital funding to over $250 million.
InsideSales’ previous funding round marked Microsoft’s first investment in the company, according to InsideSales officials. In addition to investing, Microsoft has also partnered with InsideSales on Microsoft Dynamics CRM and cloud technology integration. InsideSales now plans to create versions of Playbooks that run on the Microsoft Dynamics 365 platform and integrate with Microsoft Azure cloud services.
InsideSales is expanding into Ireland to help its Playbooks platform gain a strong foothold in Europe, according to officials. Playbooks helps sales teams leverage artificial intelligence in the workplace, enabling enterprise customers to sell better, sell faster, and sell more, officials stated.
“With this financing, we further cement our leadership position in a sector where customers are now expecting AI to produce real results,” said Dave Elkington, CEO, InsideSales, in a statement. “As an early leader offering AI-fueled tools in the workplace, we’re excited to use this new investment to bring InsideSales’ technology to new geographies, new platforms and to foster smart growth for companies of all sizes.”
New investors include QuestMark Partners and the Ireland Strategic Investment Fund. Existing venture investors Kleiner Perkins Caufield Byers, Hummer Winblad, U.S. Venture Partners, Epic Ventures, and Zetta Venture Partners also participated.