Salesforce (NYSE: CRM), the world’s #1 CRM company and the Intelligent Customer Success Platform, today announced it is continuing its international infrastructure expansion on the Amazon Web Services (AWS) Cloud to the AWS Sydney Region in order to support its growing customer base in Australia. The company will leverage AWS to deliver the Salesforce Intelligent Customer Success Platform including Sales Cloud, Service Cloud, App Cloud, Community Cloud, Analytics Cloud and more — which have all been made smarter by Einstein — to customers in Australia. The AWS Sydney Region is expected to be generally available to Salesforce customers in the second half of 2017.
Comments on the News
“In our last quarter, APAC was the fastest-growing region for Salesforce, and we’re excited to expand our infrastructure footprint to support our rapidly growing customer base in Australia. By leveraging the AWS Cloud, we will be able to deliver the secure, reliable and trusted services of our Intelligent Customer Success Platform locally,” said Mark Innes, General Manager of Salesforce Asia Pacific.
“Organizations use Salesforce to transform their businesses and we are excited that Salesforce has chosen AWS as their infrastructure partner in Australia as they continue to maintain their incredible momentum,” said Paul Migliorini, Managing Director, AWS Australia and New Zealand. “With Salesforce available in the Sydney Region, AWS and Salesforce can now help Australian customers to fully leverage the security, and reliability of the AWS Cloud as they scale and transform.”
The news was announced today at the Salesforce World Tour in Sydney where customers, such as Transport NSW, Australia Post, ANZ Wealth, L’Oréal, Citi Bank, Kellogg’s and Vocus showcased how they are using Salesforce to create deeper, more meaningful connections with customers. At the event, Salesforce also highlighted Einstein AI, which recently became available to all customers. Unlike general AI platforms that require extensive customization and armies of data scientists, Einstein democratizes AI with state-of-the-art algorithms built directly into the Salesforce Intelligent Customer Success Platform and is delivered through the apps and workflows that millions of CRM users rely on every day. Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein delivers intelligence directly within the context of business. And, because Einstein is built into the Salesforce platform, customers can customize their AI models for their specific needs.
Salesforce, the world’s #1 CRM company and Intelligent Customer Success Platform, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
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