By: Linda Rosencrance
InsideSales.com, a provider of sales acceleration software, has launched its Playbooks product built on the Microsoft Dynamics 365 for Sales platform.
Playbooks brings the InsideSales sales acceleration platform directly to reps in their browsers so they can prospect, prioritize and connect without having to use multiple tools. Sales reps can also automatically sync all activities to Dynamics 365 without having to enter data manually, according to the company.
With Playbooks, salespeople can prioritize and manage leads and accounts with personalized sales engagement plans for calling, emailing and more. Additionally, the rep dashboard gives reps and overview of their scheduled activities and next plays to guide them to the best actions to take each day, the company said.
InsideSales released Playbooks for Dynamics 365 after its recent $50 million venture funding round, which included Microsoft and Polaris as returning investors, according to the company.
“We’re very enthusiastic to be bringing the power of Neuralytics and AI-fueled sales growth to the Dynamics platform and its vibrant user ecosystem,” said InsideSales founder and CEO Dave Elkington, in a statement. “The launch of Playbooks for Dynamics is a pivotal event in this company’s history.”
Utah-based Auric Solar CEO Jess Clark stated that Playbooks is a key to the productivity of its inside sales team.
“Recently we have upgraded our CRM from Salesforce to Microsoft Dynamics and the InsideSales team has been fantastic helping us make the change,” Clark stated.
InsideSales’ rolled out its cloud-based sales acceleration platform, Accelerate for Microsoft Dynamics CRM Online, in late 2015.
The platform offers key sales communications and lead prioritization features to help companies increase sales, according to InsideSales. With Accelerate for Microsoft Dynamics CRM – powered by its Neuralytics engine – customers have a direct path to InsideSales.com’s platform and can use it to apply science to sales, removing the guess work of cold calls and speeding up the sales process, as InsideSales describes.