By: Linda Rosencrance
Following its acquisition of LinkedIn, Microsoft has been working to integrate data from the social network into its CRM and ERP utilities within Microsoft 365. New information from the LinkedIn Sales Navigator CRM will support Microsoft Dynamics 365, delivering contextual recommendations for sales teams as well as helping them to provide more tailored content for end clients.
According to Microsoft EVP Scott Guthrie, a new application called Dynamics 365 for Talent will also be launched, supporting the needs of human resources teams and drawing heavily on LinkedIn data. In addition, Dynamics 365 for Retail will provide retailers with what Guthrie describes as an end-to-end view of people, customers and inventory across multiple stores.
“We’re making it easier for customers to take advantage of this solution by introducing a single offer that brings together LinkedIn Sales Navigator and Dynamics 365 for Sales at about half the cost of competitive solutions,” Guthrie explains. This is expected to be available in July.
“As the rate of disruption increases, customers are looking to transform the very nucleus of their companies – the business processes and systems used to run operations, connect with customers and manage teams – to drive better business outcomes,” Guthrie adds. “But many of those systems, particularly the CRM and ERP solutions of the past, are siloed, complicated and outdated. Customers are slowed down by fragmented, disconnected and unintelligent business applications that don’t give them a holistic view of their business.”
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• Additional updates are coming to Dynamics, including Business Edition apps for sales and marketing and new industry-specific solutions that will be available in Microsoft AppSource later this year.
• Microsoft also plans to add Dynamics 365 data centers in the UK and Germany, adhering to its established Trusted Cloud principles and helping customers meet European data and regulatory requirements.
• Since Dynamics 365 was launched last July, it has been adopted by major firms including HP, AccuWeather, Helsana and Renault Sports.