Salesforce unveils new partner program for AppExchange developers

Salesforce has launched a new AppExchange partner program designed to accelerate the ability of any start-up, developer or independent software vendor (ISV) to build, market and sell intelligent apps for the $389 billion Salesforce economy.
“The convergence of AI, IoT and massive datasets has created incredible opportunities for developers to move beyond the app – and build components, intelligent bots, data streams and more,” says Leyla Seka, executive vice president for AppExchange Salesforce.
The new partner program has been designed to allow ISVs to use a single destination for everything they need to succeed. This includes the training to create solutions on cutting-edge Salesforce technology as well as the programs to turn them into businesses with global reach.


The new partner program replaces the current Salesforce ISV partner program. It brings with it key new features, including a new pricing structure and support based on a “Trailblazer score” – a new point-based system that helps guide partners based on their growth and activities.
Salesforce is also reducing the baseline percent-net-revenue (PNR) model for all new partners on the program from 25% to 15%. Existing partners are eligible for the new PNR terms upon renewal of their current contracts.

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Other innovations feature new tools including an onboarding wizard that helps partners get up and running quickly on the AppExchange with automated guides and checklists. New payment tools will now include support for Single Euro Payments and Automatic Clearing House in addition to credit cards. Salesforce will also open up API support for its Channel Order App, so partners can connect their payment systems directly to Salesforce and automate their order submission process.
The onboarding system and payment tools will be available later this year, although no exact date has yet been specified.
Key Takeaways:
• The Salesforce AppExchange is the world’s largest and longest-running enterprise app marketplace, and home to more than 3,000 solutions for sales, service, marketing and more, that have been installed more than four million times.
• Nearly 90% of the Fortune 100 companies have already installed apps.
• Salesforce Ventures, Salesforce’s corporate investment group, has also announced the new Salesforce Platform Fund, with $100 million in new funding. It will invest in entrepreneurs and companies that are building intelligent, transformative apps and components on the Salesforce platform.