Salesforce [NYSE: CRM], the global leader in CRM, today announced that for the eleventh consecutive year, Salesforce has been positioned by Gartner, Inc. as a leader in its July 2017 Magic Quadrant for Sales Force Automation (SFA). Placement was given to Salesforce for Sales Cloud. Sales Cloud empowers salespeople to sell faster, smarter and the way they want.
“Salesforce has been positioned as a leader in the Gartner Magic Quadrant for SFA for eleven years in a row, which we believe provides further confirmation of our industry leadership,” said Adam Blitzer, EVP & GM, Salesforce Sales and Service Clouds. “Powered by Einstein AI and Lightning, Sales Cloud continues to revolutionize the sales industry—enabling our customers to succeed in the digital era.”
According to Gartner, “sales force automation (SFA) applications automate the sales activities, processes and administrative responsibilities for an organization’s sales professionals. SFA is a foundational technology that provides core sales execution capabilities: account, contact and opportunity management, sales forecasting, reports and dashboards, and mobile applications. Additional noncore capabilities that are often part of SFA offerings include lead management, sales enablement (content management and guided selling), quote management, partner relationship management (PRM) and analytics.”
About Sales Cloud
Sales Cloud, the world’s #1 intelligent sales platform, delivers an unparalleled user experience—enabling sales teams to sell faster, smarter and the way they want. No matter the industry, role or company size, Sales Cloud arms salespeople with the intelligence and insights they need to navigate and manage the entire sales process, from lead-to-cash. In the first half of 2017, Salesforce continued to extend the Sales Cloud platform with the introduction of Einstein High Velocity Sales Cloud, arming sales reps of all levels with the intelligence they need to achieve new levels of productivity; and Sales Cloud PRM, enabling channel partners to close deals faster than ever. Companies that have deployed Sales Cloud have seen an average 35 percent increase in sales productivity, a 30 percent increase in lead conversions and an overall 25 percent increase in revenue.