Ecommerce is becoming the most important channel for many businesses, and the ecommerce enhancements in the NetSuite 2020 Release 2 are geared to help fuel that need to drive online revenue and engagement. With the new release, businesses can improve end-user experiences with self-service management, personalized catalog views, web performance, analytics and enhanced front-end themes.
Easily Sign Up B2B Ecommerce Buyers
For B2B organizations, a new SuiteCommerce registration form can more easily qualify potential buyers. Prospective buyers can select the wholesale program check box on the sign-up form, making additional required fields available. Once users apply, automated checkpoints hold new registrations in an unapproved status until final approval is granted by a reviewer. This provides better safeguards to wholesale pricing and other sensitive information that may be only available to certain buyers. This registration approval process is completely configurable based on individual business practices.
Self-Service Online Account Management
Shoppers who are given direct access to their online account information and can use self-service features without having to deal with sales or support staff often report higher customer satisfaction. SuiteCommerce MyAccount enables companies to improve the customer experience while reducing sales and support activities. Business buyers can maximize their buying efforts and minimize manual work with capabilities such as converting online quotes to sales orders, paying invoices and bulk purchasing. Consumers can quickly and easily perform common tasks such as updating their address book, managing their credit cards on file and viewing gift card balances or order history. Additionally, customers that also have SuiteBilling can provide shoppers the ability to manage their subscriptions online.
Personalized Catalogs Powered by Segmentation
Both B2B and B2C companies often need to customize their inventory and pricing based on different types of buyers. Business accounts typically don’t fall into a one-size-fits-all approach, so sales teams usually manage these differences behind the scenes with custom quotes over the phone or through email exchanges. Unfortunately, handling these nuances with manual processes is very inefficient and leads to slower order processing times and higher overhead.
With NetSuite 2020 Release 2, new personalized catalogs help organizations differentiate their shopping experiences based on customer profiles. By providing curated online catalogs to different segments of shoppers, companies can adjust product availability based on customer segments, item segments and segment mapping. This enables businesses to provide personalized shopping experiences based on factors like geographic region, previous transaction history or account type and status.
Optimized Website Performance
Website performance issues typically lead to bounced traffic and lost sales. To mitigate and potentially avoid these problems, ecommerce managers need the right tools. That’s why NetSuite has optimized website performance tools and automated alerts for benchmarking, and error and anomaly detection. Application performance monitoring lets businesses choose pre-configured sites without having to implement additional testing environments to proactively prevent slow performing websites. Ecommerce managers can analyze key store health metrics and visual web store activity data to find the root cause of slow performing websites. Businesses are able to run more efficiently when they have better insight into site health and are notified about specific website activities.
Enhanced Analytics Deliver Behavioral Data
In addition to website performance reporting, NetSuite 2020 Release 2 includes ecommerce behavioral and merchandising analytics. Businesses can now leverage their ecommerce activity data to enhance the customer experience across all interactions. Businesses can view online shopping behavioral data like clicks, visits, searches, quotes and page views from individual shoppers’ website sessions on NetSuite customer records. Since this valuable behavioral data is available on customer records, it can be aggregated and manipulated in saved searches and CRM reports to build a more holistic customer profile.
NetSuite has also enhanced merchandising analytics to provide real-time insights from pre-built reports and customizable KPIs. Organizations can now view in-depth merchandise hierarchy with item, inventory, sales and fulfillment data and further filter down to net sales by item, gross margins by item and inventory turnover. This granular data gives businesses the ability to uncover purchase and merchandise sell through trends.
Maintain Your Website Theme and Provide a Better Experience
SuiteCommerce themes will now be fully managed so businesses do not have to modify their front-end website settings to take advantage of the latest NetSuite release. The theme redesigns also provide Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) compliance as well as enhanced mobile user experience and multi-language support.